MARKET-ESE

Welcome to Flo's Business Blog

Priya is sharing some "pick-up" lines, a tongue-in-cheek look at the hype and half-truths used online in marketing to unsuspecting customers. Priya be warned - this may not be very pleasant reading for those that take it too seriously...

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MARKET-ESE
What They Say, What They Really Mean
Copyright © 2002 Priya Shahn
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All of us have (and will continue to be) guilty of using the half-truths below at some time or another. And as long as there are newbies on the net, people will continue to fall for these customer "pick-up" lines.

Be warned - this may not be very pleasant reading for those that take it too seriously.

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What They Say:
"And you get XYZ Super Bonuses for ordering now."

What They Really Mean:
"By giving you all these worthless products that I failed to sell I'm making it easier for you to shell out your hard-earned cash."

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What They Say:
"This price is only valid if you order by midnight December 31, 2002 "

What They Really Mean:
"After which the offer will continue with a different date thanks to the brilliant little Javascript code I use"

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What They Say:
"This price is for a limited time only"

What They Really Mean:
"I'm wondering how long I can keep selling this overpriced stuff"

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And a follow-up to the above

What They Say:
"After which the price will be increased to [insert unaffordable amount here]"

What They Really Mean:
"After which I may be forced to sell it at much lower price or even give it away"

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What They Say:
"Five of your own complete internet businesses"

What They Really Mean:
"Yours and a thousand others who will soon be selling this to one another"

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What They Say:
"Here are the excellent reviews that this has been getting"

What They Really Mean:
"These are the people I gave it to free - what do you expect them to say but anything good"

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What They Say:
"And we have hundreds of other customer testimonials that are not included here"

What They Really Mean:
"They include the many adverse reviews, criticisms and chargebacks that I received, but that I don't want you to read"

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What They Say:
"Get Guaranteed sign-ups"

What They Really Mean:
"These are people we actually pay a dime to signup for your free program. How else do you think we can guarantee them?"

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What They Say:
"Spam-free List"

What They Really Mean:
"We've never mailed these people ourselves - just harvested their emails off various sites - so technically we haven't really spammed them yet."

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What They Say:
"These are prospects who have asked to be mailed"

What They Really Mean:
"They filled in our home biz form, didn't they? So they're asking to be spammed"

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Yeah, right!

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Priya Shah swears she has has never been guilty of Market-ese (OK, OK maybe just once... or twice). She is the CEO of eBrand360. Her areas of specialization include internet marketing, search engine optimization and business blogging.
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Have a great day