Nov 24, 2007

4-Ways To Create An EBook

Welcome to Flo's Home Biz & Fun

Today's article is about how can you really come up with an ebook in only a few days. Well Jim knows how and is sharing four really quick, efficient ways to do just that!

Enjoy the article...

Four Lightning Fast Ways To Create An EBook
© Jim Edwards - All Rights reserved

Do you want to know an interesting fact about books on the Web?

People don’t buy them for their intrinsic worth, just to "own a book for their shelf".

They want to buy a solution to a problem or in plain terms, they want a solution to something… usually right now!

That means your ebook creation doesn’t need to run 300-400 pages.

I see ebooks doing very well with only fifty pages in length.

However, you probably don’t want to get down into the 10-20 page length unless it gives specific directions to buried treasure or gives so much of a "WOW" factor that length doesn’t matter.

So how can you really come up with an ebook in only a few days, even if you didn’t write it yourself?

Well I know four really quick, efficient ways to do just that, without sacrificing your entire life as a tortured author.

#1 - Your "Gold Mind"
First, if you know a subject really well, then just create an ebook using the knowledge in your head. (That’s what I did with my first 3 ebooks.)

If you don’t write that well, then put it together by recording it and getting it transcribed.

Then you edit the transcript or hire an editor to do it for you.

You can create an outline of the points to cover in the ebook and then use a dictation service or a software program to simply "talk out the ebook".

You simply talk out each point in detail using your mastery of the subject.

What you come up with may even surprise you greatly!

#2 - Hire An "Expert"

Second, if you don’t possess the specific expertise on a subject, you’ll want to find someone who does.

Then you will use the expert interview format to create content which can turn into a full-length ebook.

After you come up with a list of questions for the expert, you conduct the interview with a conference call and record it.

Then, as in the first method, a dictation service can turn it into a text version for you.

#3 - Buy Your Way In
A third way to create an ebook product involves buying resale rights to a book already written, or agreeing on a marketing deal with an author with an existing book /ebook.

Many people can write good books, but they simply don’t know how to market them.

This offers a "match made in heaven" for two talents to get together: your marketing ability + their writing ability.

You want to check carefully on three important points though, if you decide to buy resell rights for an ebook project.

1) First, how long ago did the ebook first appear online?

Does it appear "shopworn" from over-exposure or poor marketing?

2) How large a niche market does it target?

A long time ebook with a small niche might not make a good investment. But if it looks like a lot of new people could use its content, then you might want to buy the resale rights.

3) Last, you want to honestly evaluate the ebook, whatever the age.

Do you like it? Does it contain good, up-to-date information?

Will it deliver on promises and make you feel like you got value for the price?

If you can answer yes to all three, then you probably found a good investment.

#4 - Outsource "The Whole Enchilada"

Finally, the fourth way to create an ebook involves hiring someone to first do research for you on a specific subject, and then hiring someone to write it for you.

You can find services on the Internet which will do the job for you and offer competitive bids based on your requirements.

CAUTION: You want to make sure that you own all rights to whatever content someone produces for you in a "work for hire" agreement.

I recommend using services which can automatically provide this type of agreement as part of the bidding process along with instructions on how to complete such an arrangement with a writer.

You want to remember one thing, no matter which one of the four approaches you use in creating your own ebook.

Your ebook must be of obvious VALUE to your target niche audience. So many people come out with fluff, B.S. and nonsense that when you deliver real, demonstrable VALUE to people, they remember!

That’s how you build up a loyal following of people who eagerly buy up every product you release.

That’s also how you build up a business that lasts for years and doesn’t end up just a flash in the pan (like most online businesses).

Jim Edwards is the co-author of an incredible new ebook that will teach you how to Write and Publish Your Own Highly Profitable Ebook… FAST!

To Your Success

Nov 14, 2007

How to Simple Split Test

Welcome to Flo's Home Biz & Fun...

Today's article by Alexandria Brown is about sharing the fastest and easiest way how to do "simple split test" to improve your marketing. Using simple tests GUARANTEES that you are ALWAYS improving your results. The information you can learn from a simple split test can be INVALUABLE to growing your business!

Enjoy the article...

"How to Do a Simple SPLIT TEST and
Improve Your Marketing, Guaranteed"

by Alexandria K. Brown, The E-zine Queen

One great thing about marketing on the Internet is it's all very trackable, if you do it right. That means you can easily and quickly figure out what works BEST for your business.

How would you like to know which headlines better get people's attention? Or what price point is more appealing to your target market?

The good news is it's very EASY to find out, with something called a SPLIT TEST.

In the past, setting up a split test practically required an advanced programming degree. But now, all you need to do a split test is a website, something to sell, and a good shopping cart system that will do the test for you. (I use, swear by, and recommend

Here's what to do:

1. Create the web sales page for your product. Make sure it's FINAL and everything is in place.

2. Create a duplicate sales page, but give it a different URL. For example, your first sales page could be and your second sales page could be This is more for YOU to easily keep track and tell the difference between the two pages.

3. Change ONE variable on sales page B. The important thing here is to only change ONE thing.

A few things you can test:
* a different headline
* a different price
* a different photo
* a different bonus.

4. Set up your split test. The fastest and easiest way to do this is using the "Ad Tracker" feature in It takes less than 5 minutes to set up!

All you need to do is enter both URLs. The system will then give you a tracking link. You'll use THIS link in your emails you send to your list. When your readers click on the link, the system will automatically alternate each visitor, sending visitor 1 to page A, visitor 2 to page B, visitor 3 to page A, visitor 4 to page B, and so on. And if a person returns to the link, she will be directed to the same page she saw. (Neat, yes?)

5. Interpret your results.

When you log into to view your test results, it will not only tell you how many sales came from each page, but the percentage difference in sales.

The information you can learn from a simple split test can be INVALUABLE to growing your business! For example, I instructed one of my clients to test her new program at two price points: $87 and $97. She made 20 sales at $87 but NONE at $97. That means that $87 is a price ceiling for that group on this particular topic. (If she had made equal sales at both price points, I would have instructed her to make it $97 from now on, and to keep raising the price via testing until it hits a ceiling.)

Another example: One test I did during a product launch revealed that a simple change in the *design* of the sales page resulted in 25% more sales! So you can be sure I used that design going forward.

You don't have to use split testing only for sales. Wouldn't it be great to know which pages on your website get more opt-ins? can also tell you how many people opt-in for your ezine while they're there.

See how fun and interesting this can be? : ) Using simple tests like this GUARANTEES that you are ALWAYS improving your results.

Now, every time I release ANY new product or program, I always use it as an opportunity to continually improve my marketing. And you should too! ( even has a 30-day trial for you to test this out.)

© 2005-2007 Alexandria Brown International Inc.

See Alexandria's Small Business Marketing Blog.

Online entrepreneur Alexandria K. Brown, "The E-zine Queen," publishes the award-winning 'Straight Shooter Marketing' weekly ezine with 22,000+ subscribers. If you're ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at

To your success

Nov 10, 2007

Adopt a Soldier

Welcome to Flo's Home Biz & Fun...

With "Memorial Day" here, it's the day to remember all the brave men and women who have laid down their lives for the American nation. Join me in celebrating the day with heartfelt gratitude and sincere reverence. We must thank all those war veterans and departed soldiers who gave up their lives for their country.

Let's Remember THEM On Memorial Day
Here is a site you can Adopt a Soldier
They really do appreciate having people
write to them and encourage them.

Here is something really nice a friend shared with me so I will share it back with all of my friends and visitors here. This is a nice little internet movie, the timing is good because of our current situation in America.

It's the Soldier, not the reporter who has given us the freedom of the press. It's the Soldier, not the poet, who has given us the freedom of speech. It's the Soldier, not the politicians that ensures our right to Life, Liberty and the Pursuit of Happiness. It's the Soldier who salutes the flag, who serves beneath the flag, and whose coffin is draped by the flag.

If you care to offer the smallest token of recognition and appreciation for the Military, please pass this on and pray for our men and women who have served and are currently serving our country and pray for those who have given the ultimate sacrifice for freedom.

Have a safe Memorial Day!