Nov 20, 2005

Website 'Stats'

Find a Hidden Fortune in Your Website 'Stats'
Welcome to Flo's Business Blog

I'm hoping your having a great weekend so far! I had a relaxing weekend and today I'll be going to my sister for a great supper. My nephew Pat is coming and we will spend it all together, Pat is in the army and we don't get to see him often so when he comes I always make time to see him to catch up with some news.

All that beautiful snow that covered the muddy grounds has melted and now it's looks very dirty out there. It's looks like rain today and it's so high in humidity but will see as the day goes by. Enjoy the last day of your weekend!

Today's article is very interested for the new webmaster or want to be. It will give you some important information on how to look at your website statistics. It will help you understand the four most important numbers: Hits; Unique, Targeted Visitors; Leads; Sales and how your stats program classifies unique visitors...

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Find a Hidden Fortune in Your Website 'Stats'
- by Jim Edwards
(c) Jim Edwards - All Rights reserved
www.TheNetReporter.com
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Most people never bother to look at the statistics program that comes with virtually every website because few realize the goldmine of information it contains.

Your website statistics hold the key for understanding your traffic, improving sales and increasing the overall effectiveness of your online selling. Whether you realize it or not, your website has 'critical numbers' that enable you to measure the overall success of your Internet presence.

Any serious website operator should understand the four most important numbers: Hits; Unique, Targeted Visitors; Leads; Sales.

Hits - Hits are typically page views, whether by the same or different visitors, and indicate overall activity on the site.

A lot of hits shows activity (usually a good thing), but doesn't necessarily mean you've had a high number of visitors. Search engine 'spiders' and surfers hitting their back buttons also up the hit count.

Research has shown that, depending on the size of your site, the ratio of hits to visitors will range anywhere from 2 to 1 all the way up to 12 to 1.

Unique, Targeted Visitors - people surfing to your site who have not been there before within a certain period of time. Depending on the statistics program you use, a unique visitor may be someone who hasn't been to your site in a day or a week, while in other programs a visitor remains unique until you reset the stats.

You must understand how your stats program classifies unique visitors so you don't mistakenly believe your site is getting 30 unique visitors a day only to find out it is the same 30 people coming back day after day!

A 'targeted' visitor means that the visitor has an interest in what you are selling or promoting, this is usually demonstrated by keyword searches at a search engine or by clicking targeted advertisements.

It does you no good to attract general traffic to your site -you want unique, targeted visitors actively seeking your product or service.

Leads - a valid email address usually makes the best 'lead' since people can and do give fake names and addresses online. If someone won't give you a valid email address, chances are they won't give you their credit card to make a purchase either.

Email leads enable you to measure interest and to follow up with prospects. Once you know the number of unique visitors to your site you can calculate the percentage of leads you develop and concentrate on ways to improve your conversion by testing different offers and headlines.

Sales - the number of sales as compared to unique visitors represents your most critical statistic because it tells you whether or not you've made a profit.

For every hundred visitors to your site, how many sales do you make and how much money do you net?

Most failed dot-com's never bothered to answer this simple question.

Selling on the web is a 'numbers game' - learn how to make the numbers work for you!

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Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook, "Turn Words Into Traffic," that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate link!

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Have a great day

3 comments:

WebtrafficJunkie said...

I am new to your website, and I love this article. There was tons of great information. I can't wait to read your future work!!

Florence said...

Hi WebTrafficJunkie

Thank you for posting a comment and I'm pleased that the information I post very is a great value to you!

Have a Merry Christmas and a Happy New Year for 2007.

Have a great night
Best Regards
Blog Manager Florence

WebtrafficJunkie said...

Thanks, Happy Holidays to you too!!