Welcome ... another beautiful day!
Every Internet Marketing Expert will tell you the very same secret of their success, they constantly track and test their results. If you spend money on advertising but don't track the results then you are simply throwing money away. And there's only one way to find out the effectiveness of every single ad that you run...
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23 Ways To Use An Ad Tracker
by Harvey Segal
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The ad tracker was originally developed to provide a record of all hits to a site resulting from ad placements. This article shows a host of different ways to utilise an ad tracker.
FOR AFFILIATES
#1. The Long Url Problem
Have you ever seen an ad where you are asked to click on an affiliate URL so long that it stretches over 2 lines, like this
http://www/anysite.com/cgi-bin/dir1/dir2/.cgi?code=123RT&type=10235&subid=89715
Do you think your reader will bother to do the necessary cut and paste to put it in a browser?
Probably not.
And that's probably one lost sale.
And even a one line affiliate link may exceed the permissible length for some ad posting requirements.
The solution: use a short tracking URL.
#2. Losing Your Affiliate Code
As an affiliate you may have your affiliate code embedded in a link something like this:
http://www.abc.com/123
Some customers will bypass the affiliate code and just type in the home URL http://www.abc.com (possibly because they think that they will be paying extra for an agent's commission)
The solution: use a tracking URL - so that your affiliate code number is never seen.
#3. Make Your Ad Stand Out
You may have seen search engine results showing near identical listings for the same product, differing only in an affiliate code appended to the URL.
Your listing here will be just one of many unless you make it stand out. So bypass the standard affiliate URL and use a tracking URL.
#4. How Effective Are The Links
You can measure and compare the effectiveness of the different banners or text links the affiliate programs provide you by using a tracking URL.
#5. Changing Links
If an affiliate company change their links then your existing ads, wherever they are posted, become worthless. But if you use a tracking URL you simply revise the affiliate URL at the tracking control centre.
#6. Affiliate Program Discontinued
Similarly if an affiliate program is discontinued you just change your tracking URL to a new page where you explain the circumstances and point your visitor to your other promotions.
#7. Better Affiliate Stats
Not all affiliate programs provide you with stats about visitors. And if they do are they adequate ?
Compare a basic monthly figure say
- Jan: 39 hits
with a detailed analysis such as
- Jan 12: 10 hits
- Jan 13: 2 hits
- Jan 20: 21 hits
- Jan 21: 6 hits
where you can relate those dates to particular ad campaigns.
Tracking URLs will give you these improved figures.
#8. Checking Affiliate Stats
Even if you do receive good stats from your affiliate program it still makes sense to use tracking URLs so that you can compare your figures with theirs.
A large discrepancy could mean errors in their software or (hopefully not) fraudulent activity on their part.
An alternative reason is that their measurement takes place when their page is fully loaded rather than at the start, indicating that visitors are clicking away because it is taking too long to load.
FOR EZINE PUBLISHERS
#9. Win Advertisers With Tracking Reports
If you sell advertising space in your ezine you can offer to your advertisers to replace their URLs with your tracking URLs and Email them the results.
Tell your advertisers about these benefits in your advertising guidelines
- They will know the number of clickthroughs their ad has generated. They can then decide how to improve the ads for better performance
- If they use a tracker program with your own domain name in the tracking URL your ezine subscribers will be more inclined to click
- They can use your ezine as a test centre, modifying their ads until they are happy, before launching with other publishers
#10. Use Tracking Report Results
The tracking reports above will provide you with information on your subscribers' interests, influencing your editorial content and helping you select which potential advertisers to approach
Also, once your advertisers have seen for themselves the benefits of an ad tracking program they will be inclined to purchase one. So set yourself up as an affiliate for a program and promote it to them.
#11. Measure Your Readership
You may know how many subscribers you have but how many actually open and read your ezine and which parts of it attract most attention ?
Here's how to find out if you distribute your ezine in HTML Format: include an image on your page, e.g a banner or logo or a single pixel GIF. Then reference this image with a tracking URL.
For an ezine distributed as plain text it is not possible to see if it is actually opened or read. But what you can do is insert tracking URLs at the appropriate points, such as product offers or special articles, and get comparative figures for which items are being read.
AT YOUR WEB SITE
#12. The Problem Of Permanent URLs
Web sites are continually evolving and changing.
You may want to rename a page to make it more consistent and logical but there's a huge problem. You have given out the URL in an ebook, or a directory submission, or an article or wherever. There's no way you can undo this.
The solution ?
Never provide the actual URL, just a tracking URL. You can then just edit the link at the tracking centre whenever a page is moved or renamed.
The external links, in your ebook for example, stay the same but they will redirect to your new page.
#13. What Are Your Visitors Doing ?
You have text links all over your site, links to your other pages and links to recommended sites.
Where are your visitors clicking ?
Where are they leaving your site, why, how can you stop them ?
Which graphic do they click on the most ?
Do they click on the text link more than the graphic link?
Your log files may tell you at best which are the most popular pages at your site but it is vital to know how your visitors move through your site and what is tempting them.
Use tracking URLs to replace actual links wherever you need to monitor click activity.
#14. Sell Website Advertising Space
You can offer tracking reports to your advertisers in the same way as for ezine publishers (above).
#15. Stop Piracy
If you have invested man-months of time setting up a vital resource site involving a directory of links it's very easy for a pirate to simply copy your page and provide useful content for his own site.
If you use tracking URLs for those directory links you can detect this copy - because the ad tracking program will record the referring URL.
At the same time of course you can measure the popularity of the directory links.
USING PAY PER CLICK SEARCH ENGINES
#16. Better Click Activity Reporting
Pay per click search engines will report to you click activity on your URL. Engines vary in the frequency and format of the reporting so you can use tracking URLs instead to obtain better information.
#17. Prevent Fraudulent Activity
You can compare your figures with the engine's and should query any large discrepancy.
If click activity is unusually high you may have a competitor clicking on just to incur costs against you. You may be able to detect this by comparing the figures for unique hits and actual hits (several hits per visitor).
OFFLINE MARKETING
#18. Check How Successful
If you have ever wondered whether it was worth advertising off line because of the supposed impossibility of measuring the response then ad tracking URLs will answer that problem. Just include them in your ads in
- newspapers
- magazines
- flyers
- billboards
- press releases
- shop notice boards
- and so on
#19. Use The Time Reports
The date and time when clicks are made will allow you to check the progress of your ads, for example
- has your newspaper ad been submitted yet ?
- has your billboard notice been removed ?
- how long does a magazine ad stay around ?
For a long running ad you can study the response and switch the link midstream if necessary to an improved web page.
EBOOKS
#20. Do Free Books Work ?
The main purpose of a free ebook is to get the reader back to your site. But how successful is it proving ?
Put tracking URLs in the book and you will find out.
#21. Maintain Control After Download
Once your ebook is downloaded it would appear that you no longer have any control over it. Not so. You can redirect the reader to other pages of your site by changing the tracking Url links.
OTHER WAYS
#22. Become An Ad Tracking Affiliate
Since ad tracking programs are high demand marketing tools you can profit by joining their affiliate program (if they have one).
Owning the product that you promote always gives that extra advantage e.g you can give an example of how you use it or a personal testimonial as to how it has benefited you.
#23. Privacy
You may want to post an URL somewhere and - for reasons of your own - not let it reveal your website. You can do this with an ad tracking program where the supplier domain name is used in the tracking URL.
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Learn all about ad trackers with Harvey's free ebook Ad Tracking SuperTips
Ad-Tracking.com/adbook.html
Publishers can reproduce this article and change the URL to point to their own rebranded version.
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Best to your success
Sep 10, 2005
Sep 9, 2005
Best Website Traffic Sources
Welcome ... today is a beautiful sunny day!
Jim's article is a different perspective on what website traffic "really" is and gives you some very straight forward thoughts on how to evaluate any source of traffic you're considering purchasing...
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The Best Website Traffic Sources
- by Jim Edwards
© Jim Edwards - All Rights reserved
TheNetReporter.com
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Not a day goes by that any serious website owner doesn't wonder how to get more traffic to their site.
This intense desire to generate more clicks makes virtually any online entrepreneur easy prey to many of the traffic schemes and scams that pervade the Internet like conmen on a carnival midway.
Promises of fast traffic and big bucks often separate even the most savvy business person from their money because they want to believe the promises made by these traffic hucksters.
However, rather than thinking "complicated equals better" in the traffic game, the best website traffic sources rate extremely easy to separate from the useless garbage traffic.
Fact: "Good Traffic" equals "Targeted Traffic!"
That means the visitors come as a result of desire to find out more on a specific, niche topic, not as a result of "exit" traffic or membership in a "safe" list where members simply pitch each other in an incestuous spam fest.
Good traffic comes from people clicking links on topics targeted to their interests and getting directed to a website containing information they want and expect as a result of clicking the link.
Bottom line, when you get right down to it, the best, most dependable sources of targeted traffic come from links that people click.
So, next time you're considering spending money on a traffic source, understand that unless it involves a targeted link that a targeted visitor can click to get to your website, think twice before opening up your wallet.
To my knowledge, only three ways exist to get a link to your site: buy it, "voodoo" it, or grow it.
** Buy Links**
Buying links actually rates the fastest way to get traffic to your website.
You simply sign up for Google AdWords at Google.com or you open an account with Overture.com.
You then run ads with a link on those sites and any time someone clicks the link, you pay for the click through a relatively straightforward bidding process based on the popularity of the keyword.
You can also buy links in ezines, newsletters, and on other people's website either on a per-click basis, for a period of time (a week or month), or in exchange for paying them a commission if a sale gets made as a result of a click on the link.
** Linking "VoodDoo" **
Linking "voodoo" refers to attempting to manipulate the search engines into displaying links to your website.
You can find a large number of automated software programs online at any given time that will claim to help you get more search engine traffic.
Depending on the intensity of competition in a specific market, and the fact that search engines change their rules frequently, pursuing search engine links can quickly turn into the online equivalent of Alice chasing the rabbit down a hole to "Wonderland."
** Grow Links **
I personally prefer this method to get links to my websites: growing them.
The best type of link to get involves one person telling another person, either explicitly or implicitly, they should click the link and visit the site at the other end.
One way to do this is simply to exchange links with another site which targets the same audience as your site.
You can manage this process manually or use one of the many software packages that will mange the process for you.
A search on Google.com for "reciprocal link manager software" yields a good start.
The easiest way to grow links is through using articles other people post on their websites which link back to your website.
The reason articles work so well for "growing" links involves the numerous ways in which articles get distributed online, each of which can create dozens, hundreds, even thousands of different links back to your website by publishing a single article.
As time goes by, and as the article spreads around, the number of links literally "grows" over time (but unlike a houseplant, you don't have to water an article!).
In fact, the following represent only the tip of the iceberg when it comes to all the places you can grow and expand the links to your site by publishing articles online.
~ Blogs - Your articles can not only appear on your own blog, but get posted by others on their blogs with surprising ease.
The links in these articles can point directly back to your website.
~ Article Directories - Article directories such as IdeaMarketers.com abound online.
They not only provide an easy way to display your articles to allow others to pick them up for posting on their websites, but also in and of themselves attract readers
searching for content.
~ OPS (Other People's Sites) - Popular websites like WebProNews.com attract repeat visitors by offering targeted content to their readers.
Since they can't produce all the content themselves, they publish articles created by others. Links from these sites can bring a steady stream of targeted visitors by giving you targeted exposure.
~ Ezines - By getting your articles published in other people's ezines, you can get a link on the most valuable real estate online, a targeted prospect's email "inbox."
Many ezine publishers run articles written by others to their targeted readers, and your link in the resource box can bring you a veritable avalanche of targeted site visitors when hundreds, even thousands of people receive your article at the same time.
Whether you choose to buy them, "voodoo" them, or grow them, getting targeted links to your site posted on the Internet represents the absolute best way to get steady traffic to your site.
Though not as fast as buying them or as exciting as trying to manipulate the search engines, growing links with articles gives you a long-term, dependable presence online.
--
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website, affiliate links, or blogs...
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Need MORE TRAFFIC to your website or affiliate links? "Turn Words Into Traffic" reveals the secrets for driving Thousands of NEW visitors to your website or affiliate links... without spending a dime on advertising! Click Here> Publish Articles and Get Traffic FAST!
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
To your online success
Jim's article is a different perspective on what website traffic "really" is and gives you some very straight forward thoughts on how to evaluate any source of traffic you're considering purchasing...
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
The Best Website Traffic Sources
- by Jim Edwards
© Jim Edwards - All Rights reserved
TheNetReporter.com
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Not a day goes by that any serious website owner doesn't wonder how to get more traffic to their site.
This intense desire to generate more clicks makes virtually any online entrepreneur easy prey to many of the traffic schemes and scams that pervade the Internet like conmen on a carnival midway.
Promises of fast traffic and big bucks often separate even the most savvy business person from their money because they want to believe the promises made by these traffic hucksters.
However, rather than thinking "complicated equals better" in the traffic game, the best website traffic sources rate extremely easy to separate from the useless garbage traffic.
Fact: "Good Traffic" equals "Targeted Traffic!"
That means the visitors come as a result of desire to find out more on a specific, niche topic, not as a result of "exit" traffic or membership in a "safe" list where members simply pitch each other in an incestuous spam fest.
Good traffic comes from people clicking links on topics targeted to their interests and getting directed to a website containing information they want and expect as a result of clicking the link.
Bottom line, when you get right down to it, the best, most dependable sources of targeted traffic come from links that people click.
So, next time you're considering spending money on a traffic source, understand that unless it involves a targeted link that a targeted visitor can click to get to your website, think twice before opening up your wallet.
To my knowledge, only three ways exist to get a link to your site: buy it, "voodoo" it, or grow it.
** Buy Links**
Buying links actually rates the fastest way to get traffic to your website.
You simply sign up for Google AdWords at Google.com or you open an account with Overture.com.
You then run ads with a link on those sites and any time someone clicks the link, you pay for the click through a relatively straightforward bidding process based on the popularity of the keyword.
You can also buy links in ezines, newsletters, and on other people's website either on a per-click basis, for a period of time (a week or month), or in exchange for paying them a commission if a sale gets made as a result of a click on the link.
** Linking "VoodDoo" **
Linking "voodoo" refers to attempting to manipulate the search engines into displaying links to your website.
You can find a large number of automated software programs online at any given time that will claim to help you get more search engine traffic.
Depending on the intensity of competition in a specific market, and the fact that search engines change their rules frequently, pursuing search engine links can quickly turn into the online equivalent of Alice chasing the rabbit down a hole to "Wonderland."
** Grow Links **
I personally prefer this method to get links to my websites: growing them.
The best type of link to get involves one person telling another person, either explicitly or implicitly, they should click the link and visit the site at the other end.
One way to do this is simply to exchange links with another site which targets the same audience as your site.
You can manage this process manually or use one of the many software packages that will mange the process for you.
A search on Google.com for "reciprocal link manager software" yields a good start.
The easiest way to grow links is through using articles other people post on their websites which link back to your website.
The reason articles work so well for "growing" links involves the numerous ways in which articles get distributed online, each of which can create dozens, hundreds, even thousands of different links back to your website by publishing a single article.
As time goes by, and as the article spreads around, the number of links literally "grows" over time (but unlike a houseplant, you don't have to water an article!).
In fact, the following represent only the tip of the iceberg when it comes to all the places you can grow and expand the links to your site by publishing articles online.
~ Blogs - Your articles can not only appear on your own blog, but get posted by others on their blogs with surprising ease.
The links in these articles can point directly back to your website.
~ Article Directories - Article directories such as IdeaMarketers.com abound online.
They not only provide an easy way to display your articles to allow others to pick them up for posting on their websites, but also in and of themselves attract readers
searching for content.
~ OPS (Other People's Sites) - Popular websites like WebProNews.com attract repeat visitors by offering targeted content to their readers.
Since they can't produce all the content themselves, they publish articles created by others. Links from these sites can bring a steady stream of targeted visitors by giving you targeted exposure.
~ Ezines - By getting your articles published in other people's ezines, you can get a link on the most valuable real estate online, a targeted prospect's email "inbox."
Many ezine publishers run articles written by others to their targeted readers, and your link in the resource box can bring you a veritable avalanche of targeted site visitors when hundreds, even thousands of people receive your article at the same time.
Whether you choose to buy them, "voodoo" them, or grow them, getting targeted links to your site posted on the Internet represents the absolute best way to get steady traffic to your site.
Though not as fast as buying them or as exciting as trying to manipulate the search engines, growing links with articles gives you a long-term, dependable presence online.
--
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website, affiliate links, or blogs...
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Need MORE TRAFFIC to your website or affiliate links? "Turn Words Into Traffic" reveals the secrets for driving Thousands of NEW visitors to your website or affiliate links... without spending a dime on advertising! Click Here> Publish Articles and Get Traffic FAST!
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
To your online success
Sep 8, 2005
Produce The Perfect Viral Ebook
Welcome
Today's article is great! Harvey explains how to maximize the benefits for everyone and to create "the perfect viral ebook". He tells you how to set up your ebook with the THREE key factors that you need for a profitable source of revenue...
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How To Produce The PERFECT Viral Ebook
by Harvey Segal
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Viral marketing is probably the number one method for generating traffic and sales - IF it is set up properly.
Take the case of a viral ebook - which means a book that can be passed from one person to another bringing benefits (profits) for each party in turn.
How is this achieved ?
The basic concept is that the book contains links to affiliate products. When a reader of the book makes a purchase from a link then the affiliate receives the commission.
The creator of such a book will allow some of the links to be 'rebranded' which means a person (who we will refer to as the rebrander) can replace them with his own affiliate codes thus collecting commission. This is the obvious incentive for him to pass the book around and begin the viral progression.
If we want to maximize the benefits for everyone and create the perfect viral ebook we need to have THREE key factors in place.
1) Wide Distribution
There are many permutations in the ways that you can offer an ebook. It can be free or paid, and for either option you can charge for rebranding or offer it free; plus you can have part customization or full customization. On top of that, for a paid book you can offer resale rights and even the right to grant resale rights.
Let's keep it simple.
What we want is the widest possible distribution so that we get the most commission from the affiliate links.
So we will have a FREE book and FREE rebranding rights.
2) Quality Affiliate Links
It goes without saying that your book should contain good content on a topic of interest.
But will readers click on those affiliate links ?
The answer is 'NO' if you copy the poor example of many authors, for instance:
- have you ever opened an ebook and been faced with a barrage of affiliate links ?
- or seen affiliate products which have nothing to do with the theme of the book ? For example in a book about hypnotism you get a link to a web hosting company.
So what is the best way ?
The secret is to have highly relevant links and weave them naturally into the content in a low key style without appearing to push for a sale. So when you discuss a particular topic and want to show where more detail can be found, or how a particular problem can be solved, that's where you can mention the affiliate product as a source of further information. If you want to see really good examples of how to do this read the free book at the end of this article.
See - that last sentence was an ACTUAL working example of how to weave in a link.
3) Maximum Return For Both Parties
You need to get the rebranding balance right.
If you give away an ebook and allow all the affiliate links to be rebranded that is a great deal for the rebrander - but what do you get out of it ? No affiliate commission, just subscribers maybe for your mailing list if you have a sign-up form in the book.
Conversely if you hand out only a few affiliate links for rebranding then that provides little incentive for the rebrander to distribute the book.
Ideally what you want is the maximum motivation for your rebrander which would be
* to allow free rebranding
* to allow ALL the links to be rebranded
but in a way that you can still benefit.
Can that be possible ?
Fortunately it is, using any of 3 different methods
* if the links in the book are for your own products
* If the links are for products for which you have resale rights
* If the links are for 2-tier affiliate programs so that you collect the 2nd tier commission when a rebrander, who has signed up under you, makes a sale
And so, if you use these techniques you can begin a viral marketing campaign which will continue to generate traffic and sales with little on-going effort on your part.
EXCEPT for two issues we need to resolve
1) What happens if everyone rebrands the book and only makes purchases from their own copy ?
Well, I have found that in practise only a minority (say 10%) will take the time to rebrand a book which means that the majority (90%) will be reading your book and purchasing from YOUR links.
So only 10% will be 'lost' to you . . . or are they ?
2) Suppose you plan to produce a viral book. It's about a popular topic - so it's bound to have a wide circulation - but you can't find any of the three types of suitable links to put in the book, i.e. links to a product of your own, to products with resale rights or for 2-tier affiliate programs.
Is there a solution ?
Yes - there are answers to both problems in my book "101 SuperTips" - they are actually tips 100 and 101.
As you might expect this book is free, with valuable information linking to highly relevant products, and you can rebrand it, again for free.
By all the rules above it's a candidate, I hope you agree, for 'the perfect viral ebook' and a profitable source of revenue for you.
----
Harvey is the author of several viral ebooks including 101 SuperTips, a collection of unique Internet Marketing tips, which you can collect at SuperTips.com/101
As a further example of viral marketing you can reproduce this article and change the URL to point to your own rebranded version.
----
Webmasters/Affiliates take advantage of this opportunity!!!
Best to your online success
Today's article is great! Harvey explains how to maximize the benefits for everyone and to create "the perfect viral ebook". He tells you how to set up your ebook with the THREE key factors that you need for a profitable source of revenue...
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
How To Produce The PERFECT Viral Ebook
by Harvey Segal
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Viral marketing is probably the number one method for generating traffic and sales - IF it is set up properly.
Take the case of a viral ebook - which means a book that can be passed from one person to another bringing benefits (profits) for each party in turn.
How is this achieved ?
The basic concept is that the book contains links to affiliate products. When a reader of the book makes a purchase from a link then the affiliate receives the commission.
The creator of such a book will allow some of the links to be 'rebranded' which means a person (who we will refer to as the rebrander) can replace them with his own affiliate codes thus collecting commission. This is the obvious incentive for him to pass the book around and begin the viral progression.
If we want to maximize the benefits for everyone and create the perfect viral ebook we need to have THREE key factors in place.
1) Wide Distribution
There are many permutations in the ways that you can offer an ebook. It can be free or paid, and for either option you can charge for rebranding or offer it free; plus you can have part customization or full customization. On top of that, for a paid book you can offer resale rights and even the right to grant resale rights.
Let's keep it simple.
What we want is the widest possible distribution so that we get the most commission from the affiliate links.
So we will have a FREE book and FREE rebranding rights.
2) Quality Affiliate Links
It goes without saying that your book should contain good content on a topic of interest.
But will readers click on those affiliate links ?
The answer is 'NO' if you copy the poor example of many authors, for instance:
- have you ever opened an ebook and been faced with a barrage of affiliate links ?
- or seen affiliate products which have nothing to do with the theme of the book ? For example in a book about hypnotism you get a link to a web hosting company.
So what is the best way ?
The secret is to have highly relevant links and weave them naturally into the content in a low key style without appearing to push for a sale. So when you discuss a particular topic and want to show where more detail can be found, or how a particular problem can be solved, that's where you can mention the affiliate product as a source of further information. If you want to see really good examples of how to do this read the free book at the end of this article.
See - that last sentence was an ACTUAL working example of how to weave in a link.
3) Maximum Return For Both Parties
You need to get the rebranding balance right.
If you give away an ebook and allow all the affiliate links to be rebranded that is a great deal for the rebrander - but what do you get out of it ? No affiliate commission, just subscribers maybe for your mailing list if you have a sign-up form in the book.
Conversely if you hand out only a few affiliate links for rebranding then that provides little incentive for the rebrander to distribute the book.
Ideally what you want is the maximum motivation for your rebrander which would be
* to allow free rebranding
* to allow ALL the links to be rebranded
but in a way that you can still benefit.
Can that be possible ?
Fortunately it is, using any of 3 different methods
* if the links in the book are for your own products
* If the links are for products for which you have resale rights
* If the links are for 2-tier affiliate programs so that you collect the 2nd tier commission when a rebrander, who has signed up under you, makes a sale
And so, if you use these techniques you can begin a viral marketing campaign which will continue to generate traffic and sales with little on-going effort on your part.
EXCEPT for two issues we need to resolve
1) What happens if everyone rebrands the book and only makes purchases from their own copy ?
Well, I have found that in practise only a minority (say 10%) will take the time to rebrand a book which means that the majority (90%) will be reading your book and purchasing from YOUR links.
So only 10% will be 'lost' to you . . . or are they ?
2) Suppose you plan to produce a viral book. It's about a popular topic - so it's bound to have a wide circulation - but you can't find any of the three types of suitable links to put in the book, i.e. links to a product of your own, to products with resale rights or for 2-tier affiliate programs.
Is there a solution ?
Yes - there are answers to both problems in my book "101 SuperTips" - they are actually tips 100 and 101.
As you might expect this book is free, with valuable information linking to highly relevant products, and you can rebrand it, again for free.
By all the rules above it's a candidate, I hope you agree, for 'the perfect viral ebook' and a profitable source of revenue for you.
----
Harvey is the author of several viral ebooks including 101 SuperTips, a collection of unique Internet Marketing tips, which you can collect at SuperTips.com/101
As a further example of viral marketing you can reproduce this article and change the URL to point to your own rebranded version.
----
Webmasters/Affiliates take advantage of this opportunity!!!
Best to your online success
Sep 6, 2005
The Important Part of your Ad
Welcome
The most important part of your/or any Business is to "PROMOTE" your Business. Today's article will show you the most important part of your ad so you may benefit by increasing your response...
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The Most Important Part of Your Ad... and Why!
- by Mark Hendricks
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Is there a most important part of your sales message?
Absolutely.
Why is it more important than the other parts?
80%+ of the effectiveness of your ad depends on it...and if it's good, it can increase your response up to 1700%.
Why does a good one get these kinds of results?
Like everything in effective marketing that you've learned here, it's all tied to human psychology and emotions.
What is this one thing that can be so hard to come up with, yet so very easy to find an effective one?
It's your headline.
Direct marketing studies have tested and shown that 80%+ of the success of your ad is the drawing power of your headline. And by testing headlines, one against another with the same sales offer included, a good one can increase your ad's response up to 1700%!!!!
That leads to a seemingly simple question..."why?"
See if what I'm saying makes sense to you.
At the subconscious level, each and every human is wanting to self-improve (move toward feeling good) or interested in solving a problem (avoiding pain).
By the way, avoiding pain is a much greater human motivator than self-improvement. Just look how fast someone wants to take action when they are having a major problem or are in great emotional, physical, or financial pain.
And interestingly, self-improvement is many times full of emotional, physical, and financial pain, isn't it?
You're trying new things to expand and many times there are stumbling blocks along the way that can be difficult to overcome...you see, actually positive growth can be painful.
So many times the human spirit will give up because they are experiencing pain...when they were promised feeling better!...emotionally, physically, financially, etc.
Now you can understand why it's hard to get someone to try something new, even if it's positive and good for them.
They are currently in their "comfort zone", not feeling any pain, and you try to get them to move ahead and "risk" feeling new pains that they haven't dealt with yet...with the hope of doing better, and not feeling these new pains in the future.
The result...they do nothing.
Now sit back for a moment and think about what you're feeling.
I've just described your frustration and pain as a marketer.
You've made an offer to someone, an offer you believe to be of great value and importance.
Unfortunately for you, your prospect didn't take notice or respond at all.
Why?
One of two things.
They were either in their "comfort zone" and did not currently have the pain you described, or...the good feelings that you offered were not "perceived by them" (their only reality) to be worth the emotional, financial, physical and time cost (risk/pain) they may endure to achieve the end result...so they do nothing.
Ouch, you feel your pain and frustration.
Okay, here's where your headline comes in (finally, you say, he's getting to the point).
Your headline has the ability to break through to the lower levels of the emotional brain of your human prospect.
As you've heard me say time and time again, all humans (you and I included) make all decisions on an emotional basis first, and then justify that decisions to ourselves and others with "logic".
Therefore, your headline must appeal to the emotional brain, not the the "logical" brain.
Your headline must provoke curiosity in your reader by bringing up a problem (pain) they are having, or by promising a great new benefit or solution to their problem...or here's the best kept marketing secret...BOTH!!!
Always try for both...but as always...test, test, test.
So here's what you do...
Start analyzing all the ads and newspaper/magazine articles (they have headlines, don't they?) you read and figure out whether they are offering pain avoidance or new comforts, or both. See how the headline draws you in with the benefits of reading more.
-------
Mark Hendricks is the author of "How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy". This ebook package reveals the jealously-guarded secrets of world-class marketers of the last one hundred years, and how you can use these time-tested secrets right now to increase your marketing results exponentially. For more information see... HunterRidge.com
Wishing you online success
The most important part of your/or any Business is to "PROMOTE" your Business. Today's article will show you the most important part of your ad so you may benefit by increasing your response...
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
The Most Important Part of Your Ad... and Why!
- by Mark Hendricks
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Is there a most important part of your sales message?
Absolutely.
Why is it more important than the other parts?
80%+ of the effectiveness of your ad depends on it...and if it's good, it can increase your response up to 1700%.
Why does a good one get these kinds of results?
Like everything in effective marketing that you've learned here, it's all tied to human psychology and emotions.
What is this one thing that can be so hard to come up with, yet so very easy to find an effective one?
It's your headline.
Direct marketing studies have tested and shown that 80%+ of the success of your ad is the drawing power of your headline. And by testing headlines, one against another with the same sales offer included, a good one can increase your ad's response up to 1700%!!!!
That leads to a seemingly simple question..."why?"
See if what I'm saying makes sense to you.
At the subconscious level, each and every human is wanting to self-improve (move toward feeling good) or interested in solving a problem (avoiding pain).
By the way, avoiding pain is a much greater human motivator than self-improvement. Just look how fast someone wants to take action when they are having a major problem or are in great emotional, physical, or financial pain.
And interestingly, self-improvement is many times full of emotional, physical, and financial pain, isn't it?
You're trying new things to expand and many times there are stumbling blocks along the way that can be difficult to overcome...you see, actually positive growth can be painful.
So many times the human spirit will give up because they are experiencing pain...when they were promised feeling better!...emotionally, physically, financially, etc.
Now you can understand why it's hard to get someone to try something new, even if it's positive and good for them.
They are currently in their "comfort zone", not feeling any pain, and you try to get them to move ahead and "risk" feeling new pains that they haven't dealt with yet...with the hope of doing better, and not feeling these new pains in the future.
The result...they do nothing.
Now sit back for a moment and think about what you're feeling.
I've just described your frustration and pain as a marketer.
You've made an offer to someone, an offer you believe to be of great value and importance.
Unfortunately for you, your prospect didn't take notice or respond at all.
Why?
One of two things.
They were either in their "comfort zone" and did not currently have the pain you described, or...the good feelings that you offered were not "perceived by them" (their only reality) to be worth the emotional, financial, physical and time cost (risk/pain) they may endure to achieve the end result...so they do nothing.
Ouch, you feel your pain and frustration.
Okay, here's where your headline comes in (finally, you say, he's getting to the point).
Your headline has the ability to break through to the lower levels of the emotional brain of your human prospect.
As you've heard me say time and time again, all humans (you and I included) make all decisions on an emotional basis first, and then justify that decisions to ourselves and others with "logic".
Therefore, your headline must appeal to the emotional brain, not the the "logical" brain.
Your headline must provoke curiosity in your reader by bringing up a problem (pain) they are having, or by promising a great new benefit or solution to their problem...or here's the best kept marketing secret...BOTH!!!
Always try for both...but as always...test, test, test.
So here's what you do...
Start analyzing all the ads and newspaper/magazine articles (they have headlines, don't they?) you read and figure out whether they are offering pain avoidance or new comforts, or both. See how the headline draws you in with the benefits of reading more.
-------
Mark Hendricks is the author of "How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy". This ebook package reveals the jealously-guarded secrets of world-class marketers of the last one hundred years, and how you can use these time-tested secrets right now to increase your marketing results exponentially. For more information see... HunterRidge.com
Wishing you online success
Sep 5, 2005
Creating Viral eBooks
Welcome
Creating viral eBooks has brought webmasters hundreds of thousands of unique website visitors for free. In this article you'll discover through simple tactics they used that you can duplicate to create your own flood of free traffic. The more eBooks you create, the larger the "Viral Net" you'll have out there working for you to bring you visitors every single day...
--------------------------------------------------------------------------
How I Get Hundreds Of Daily Website Visitors For Free
Copyright © 2005 Louis Allport
--------------------------------------------------------------------------
Know about "Viral eBooks"?
It's not a new concept I'll admit, but it works like absolute gangbusters. In fact, over the past three years it has personally been responsible for bringing me hundreds of thousands of visitors to just one of my websites. AND - 100% for free.
Getting traffic with Viral eBooks is a "free traffic tactic", which means you're not paying for advertising. But, because you're not paying for this exposure, you need to instead create content that people WANT to pass on.
This takes effort, but if you do it right, it can pay you back hugely. Let's go through it:
Okay - for starters you can create Viral eBooks in two formats:
EXE (executable) format - which means it only works on PC's. This type of eBook looks like a website packaged together.
These types of eBooks look great, and all someone has to do to view it is download and double-click it. But, as mentioned it does only work on PC's, and generally the software to create these types of eBooks isn't free, although it is very affordable. (I personally use the software from eBookCompiler.com which as I write this retails for around $30.)
Alternatively - you can create and distribute Viral eBooks in the hugely popular PDF format. The advantage of PDF is that everyone can read them successfully whether they're viewing your eBook on PC, Mac or "other".
To read PDF successfully, the person who downloaded the eBook needs to have the free Adobe Reader installed on their computer. Most people do, and if they don’t it's a quick download from Adobe.com, so this isn't an issue.
Although PDF’s can be more widely read that EXE style eBooks, they’re not quite as flexible. With EXE's for example you can actually embed video and audio into the eBook. This isn't possible with PDF. With PDF you would need to instead include a link to where the reader can view or download the audio/video online.
So with this in mind, you need to decide what's most important to you and make your choice accordingly for eBook format. I personally don't recommended you create your eBook in both formats, since that just complicates the distribution process in my experience. Stick with one or the other.
For creating Viral PDF's - there's a wide array of software that allows you to create PDF's. Some of this software is free, some mind-bogglingly expensive. To view many available options, simply search Download.com or Tucows.com.
For creating Viral PDF's, I personally use software that I had specially created. And the advantage of my software is that it allows you to easily create fully *brandable* PDF's. This means that people can customize your PDF with their own affiliate or website details.
The benefit of this feature is that it makes it much more likely the PDF will spread far and wide for you as it gives the reader a strong incentive to pass the PDF on as they can now directly profit from it's distribution.
You can get this PDF branding software for free at BrandPDF.com
So those are your two options for eBook formats. Now - how do you make it truly viral?
Well, first of all, decide what kind of visitors you want to your website, and create an eBook on a subject that would interest those people.
Your eBook has to be truly useful, interesting, and credible. Don't create a poor quality eBook since no one will read it, which means of course that no one will visit your site.
You can even include multi-media links within your eBook to related audio and video if you like, making your product even more interesting and unique. These download links lead back to your site of course, which naturally gets you more visitors.
If you're not familiar with a subject matter that would allow you to reach your target audience, you could perhaps have an eBook ghostwritten. There's plenty of Ghostwriters who would bid on a project you list for free at eLance.com.
(Ghostwriters are professional writers who create unique content for you on a subject of your choice, and give you all the rights to it, so you can use it as you choose. Many ghostwriters offer their services very affordably.)
Alternatively - an information - rich interview with an expert in the field could be a good solution. The person you interview gets free advertising that way too of course, so they may well be happy to spend the time.
Such an interview can be done either by email or by phone. The audio of a phone interview would be edited (to remove any mistakes) and then transcribed. Both the audio and transcript can then be offered in the eBook.
In my personal experience, longer interviews (more than just a few simple questions) don't work well by email since it can take the person being interviewed quite a lot of typing, and I find the momentum of the process quickly fades this way with every question asked, which can lead to significant delays.
For this reason, and to keep things quick and easy for the person being interviewed, I have generally gone with phone interviews in the past - one hour of interview generally creates from around 7,000 to 10,000 words of content.
Then after finalizing the recording and tidying the transcript, pass the product by the interviewee before publication to confirm their approval.
And let me stress again - your eBook must be high quality and credible. The higher the quality the further it will spread.
If it's free to give away, maybe aim for an eBook that could sell for $20 comfortably - IF - it was being sold.
Use this as a rough guide to the kind of value you want to aim for with your eBook. The more value you offer in a subject your target market is interested in, the more people will pay attention to it. It's as simple as that.
So finally - how do you make the eBook as viral as possible?
One important point already mentioned more than once is to make the eBook very high quality.
The next important point also touched on is that it is very good to give people strong incentives to pass the eBook on, rather than simply hoping they do. To do this, give them benefits for passing it on. Particularly - by making it brandable so that the person passing it on can add their affiliate links, or even their "home page" address to it. For example:
"This eBook is brought to you by JoeBloggs.com"
If it's a free to sell eBook (which means: if you have a copy of the eBook, you have the automatic right to sell it yourself. In a sense these are resale rights that automatically roll from one eBook owner to the next) - have a ready-made and professional website and sales page linked to from within the eBook, so that it's easy for people to start selling it.
And if the offer, sales copy, website and product are all high quality, the eBook should sell well for everyone who resells it, which means it quickly spreads far and wide for you.
If you give everyone who gets a copy of the eBook a way to profit it will just keep on spreading for years to come. This has been my experience. Search for my name in Google to see this first hand.
And pay attention to the rights you give the eBook - loose rights for an eBook will help it spread far and wide quickly. Specify the rights within the first page or two of the eBook so there's no confusion. And don't just say "Master Rights". Explain the rights in an easy to understand way.
And let me also say that the more eBooks you create, the larger the "Viral Net" you'll have out there working for you to bring you visitors every single day.
I've personally been creating viral eBooks for around three years as I write this, and have over thirty eBooks out there on thousands upon thousands of web sites. AND - on tens of thousands (even hundreds of thousands) of personal computers around the world. And all these eBooks are working automatically every day to bring traffic back to my site.
Starting your own Viral eBook library can do the same for you.
--------------------
Louis Allport is an online product developer and marketer. He recently revealed a simple marketing system that can turn any product into a bestseller: CreateOffers.com
To your success
Creating viral eBooks has brought webmasters hundreds of thousands of unique website visitors for free. In this article you'll discover through simple tactics they used that you can duplicate to create your own flood of free traffic. The more eBooks you create, the larger the "Viral Net" you'll have out there working for you to bring you visitors every single day...
--------------------------------------------------------------------------
How I Get Hundreds Of Daily Website Visitors For Free
Copyright © 2005 Louis Allport
--------------------------------------------------------------------------
Know about "Viral eBooks"?
It's not a new concept I'll admit, but it works like absolute gangbusters. In fact, over the past three years it has personally been responsible for bringing me hundreds of thousands of visitors to just one of my websites. AND - 100% for free.
Getting traffic with Viral eBooks is a "free traffic tactic", which means you're not paying for advertising. But, because you're not paying for this exposure, you need to instead create content that people WANT to pass on.
This takes effort, but if you do it right, it can pay you back hugely. Let's go through it:
Okay - for starters you can create Viral eBooks in two formats:
EXE (executable) format - which means it only works on PC's. This type of eBook looks like a website packaged together.
These types of eBooks look great, and all someone has to do to view it is download and double-click it. But, as mentioned it does only work on PC's, and generally the software to create these types of eBooks isn't free, although it is very affordable. (I personally use the software from eBookCompiler.com which as I write this retails for around $30.)
Alternatively - you can create and distribute Viral eBooks in the hugely popular PDF format. The advantage of PDF is that everyone can read them successfully whether they're viewing your eBook on PC, Mac or "other".
To read PDF successfully, the person who downloaded the eBook needs to have the free Adobe Reader installed on their computer. Most people do, and if they don’t it's a quick download from Adobe.com, so this isn't an issue.
Although PDF’s can be more widely read that EXE style eBooks, they’re not quite as flexible. With EXE's for example you can actually embed video and audio into the eBook. This isn't possible with PDF. With PDF you would need to instead include a link to where the reader can view or download the audio/video online.
So with this in mind, you need to decide what's most important to you and make your choice accordingly for eBook format. I personally don't recommended you create your eBook in both formats, since that just complicates the distribution process in my experience. Stick with one or the other.
For creating Viral PDF's - there's a wide array of software that allows you to create PDF's. Some of this software is free, some mind-bogglingly expensive. To view many available options, simply search Download.com or Tucows.com.
For creating Viral PDF's, I personally use software that I had specially created. And the advantage of my software is that it allows you to easily create fully *brandable* PDF's. This means that people can customize your PDF with their own affiliate or website details.
The benefit of this feature is that it makes it much more likely the PDF will spread far and wide for you as it gives the reader a strong incentive to pass the PDF on as they can now directly profit from it's distribution.
You can get this PDF branding software for free at BrandPDF.com
So those are your two options for eBook formats. Now - how do you make it truly viral?
Well, first of all, decide what kind of visitors you want to your website, and create an eBook on a subject that would interest those people.
Your eBook has to be truly useful, interesting, and credible. Don't create a poor quality eBook since no one will read it, which means of course that no one will visit your site.
You can even include multi-media links within your eBook to related audio and video if you like, making your product even more interesting and unique. These download links lead back to your site of course, which naturally gets you more visitors.
If you're not familiar with a subject matter that would allow you to reach your target audience, you could perhaps have an eBook ghostwritten. There's plenty of Ghostwriters who would bid on a project you list for free at eLance.com.
(Ghostwriters are professional writers who create unique content for you on a subject of your choice, and give you all the rights to it, so you can use it as you choose. Many ghostwriters offer their services very affordably.)
Alternatively - an information - rich interview with an expert in the field could be a good solution. The person you interview gets free advertising that way too of course, so they may well be happy to spend the time.
Such an interview can be done either by email or by phone. The audio of a phone interview would be edited (to remove any mistakes) and then transcribed. Both the audio and transcript can then be offered in the eBook.
In my personal experience, longer interviews (more than just a few simple questions) don't work well by email since it can take the person being interviewed quite a lot of typing, and I find the momentum of the process quickly fades this way with every question asked, which can lead to significant delays.
For this reason, and to keep things quick and easy for the person being interviewed, I have generally gone with phone interviews in the past - one hour of interview generally creates from around 7,000 to 10,000 words of content.
Then after finalizing the recording and tidying the transcript, pass the product by the interviewee before publication to confirm their approval.
And let me stress again - your eBook must be high quality and credible. The higher the quality the further it will spread.
If it's free to give away, maybe aim for an eBook that could sell for $20 comfortably - IF - it was being sold.
Use this as a rough guide to the kind of value you want to aim for with your eBook. The more value you offer in a subject your target market is interested in, the more people will pay attention to it. It's as simple as that.
So finally - how do you make the eBook as viral as possible?
One important point already mentioned more than once is to make the eBook very high quality.
The next important point also touched on is that it is very good to give people strong incentives to pass the eBook on, rather than simply hoping they do. To do this, give them benefits for passing it on. Particularly - by making it brandable so that the person passing it on can add their affiliate links, or even their "home page" address to it. For example:
"This eBook is brought to you by JoeBloggs.com"
If it's a free to sell eBook (which means: if you have a copy of the eBook, you have the automatic right to sell it yourself. In a sense these are resale rights that automatically roll from one eBook owner to the next) - have a ready-made and professional website and sales page linked to from within the eBook, so that it's easy for people to start selling it.
And if the offer, sales copy, website and product are all high quality, the eBook should sell well for everyone who resells it, which means it quickly spreads far and wide for you.
If you give everyone who gets a copy of the eBook a way to profit it will just keep on spreading for years to come. This has been my experience. Search for my name in Google to see this first hand.
And pay attention to the rights you give the eBook - loose rights for an eBook will help it spread far and wide quickly. Specify the rights within the first page or two of the eBook so there's no confusion. And don't just say "Master Rights". Explain the rights in an easy to understand way.
And let me also say that the more eBooks you create, the larger the "Viral Net" you'll have out there working for you to bring you visitors every single day.
I've personally been creating viral eBooks for around three years as I write this, and have over thirty eBooks out there on thousands upon thousands of web sites. AND - on tens of thousands (even hundreds of thousands) of personal computers around the world. And all these eBooks are working automatically every day to bring traffic back to my site.
Starting your own Viral eBook library can do the same for you.
--------------------
Louis Allport is an online product developer and marketer. He recently revealed a simple marketing system that can turn any product into a bestseller: CreateOffers.com
To your success
100's FREE Products
Welcome
Today is about Resell Rights products and where you can get them 100's of free products right now!!! Either you want to start an Online Home Business and you have no product to start with, or you already have an existing Business website and you would like to add Resell Rights products... then this site is for you.
With Resell Rights products you can resell them and get 100% of the money so you may start receiving a residual income, all you would need to do is promote your site!
----
Here Is How To Get 100's of FREE products Right Now!!!
Would you like to have thousands of dollars in niche products without using any of your own money? Here's The Easiest Step-by-Step Process For Finding, Creating and Selling Your Own Auto-Pilot Niche Products So You Can Make A Residual Income On The Internet!
There can be no doubt that acquiring resale rights to hot selling products is the quickest and easiest way for you to succeed with your very own online business...
Richard Quek just created a new website where you Can Grab tons of resources at Zero Cost... software, e-books and other great products... all with resell rights and at the same time unlock the power of list building, viral marketing and affiliate marketing without having to host and set up your own website.
Free services given:
You Get Instant Access to Download 100+ Products With Giveaway and Resell Rights, Including a Hot Selection of the Newest Ebooks, Software, Videos, Templates and Resale Packages Available!
Here is the link to get them all right now: Resell Rights
Wishing everyone a great Labor Day weekend
Today is about Resell Rights products and where you can get them 100's of free products right now!!! Either you want to start an Online Home Business and you have no product to start with, or you already have an existing Business website and you would like to add Resell Rights products... then this site is for you.
With Resell Rights products you can resell them and get 100% of the money so you may start receiving a residual income, all you would need to do is promote your site!
----
Here Is How To Get 100's of FREE products Right Now!!!
Would you like to have thousands of dollars in niche products without using any of your own money? Here's The Easiest Step-by-Step Process For Finding, Creating and Selling Your Own Auto-Pilot Niche Products So You Can Make A Residual Income On The Internet!
There can be no doubt that acquiring resale rights to hot selling products is the quickest and easiest way for you to succeed with your very own online business...
Richard Quek just created a new website where you Can Grab tons of resources at Zero Cost... software, e-books and other great products... all with resell rights and at the same time unlock the power of list building, viral marketing and affiliate marketing without having to host and set up your own website.
Free services given:
You Get Instant Access to Download 100+ Products With Giveaway and Resell Rights, Including a Hot Selection of the Newest Ebooks, Software, Videos, Templates and Resale Packages Available!
Here is the link to get them all right now: Resell Rights
Wishing everyone a great Labor Day weekend
Sep 3, 2005
Why Articles
Welcome
Here's an awesome article that will explain why "Articles" is a benefit to your Home Business Website. People look for information and articles are a great way to deliver that information to your subscribers/visitors and WHY you should and/or need to get started using 'Articles' as one of your online marketing strategies...
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
10 POWERFUL Reasons WHY 'Articles' Remain The Internets
#1Marketing Strategy
©2005 By Cory Threlfall
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
We've all heard it... "Content IS King" and for good reason because it IS as far as the Internet is concerned.
And when it comes to web surfers, they come online for two reasons, One is to check there email and reason number Two is to search the web for "Information".
How do you think the Internet received the reputation as the "Information Super-Highway"?
Because thats what its primary purpose was before they decided to commercialize it to what it is today.
And... what do 'Articles' contain?
The answer is quite simple... "Information".
So, what does this have to do with you?
Be the one who supplies it.
It's that simple.
Now, for the rest of this article I'm going to give you 10 POWERFUL reasons WHY you should and/or need to get started using 'Articles' as one of your online marketing strategies so you too can reap the benefits.
With that said, lets move on to reason #1.
Reason #1... Search Engines LOVE them.
It's no secret that Search Engines LOVE content, so if you supply it on a regular basis your giving them a great reason to stop on by to take a look around.
Once there they'll spider and index your website which is just what you want.
Reason #2.... Website and Newsletter owners always need them.
I touched base on this earlier about why web surfers come online.
Website owners need fresh content to keep there visitors and/or subscribers coming back, where as newsletter publishers also need fresh content for there "email" newsletters that they publish and send to there subscriber base.
Remember the two reasons I discussed earlier about WHY web surfers come online. BINGO!
Reason #3.... They generate Life Long residual Traffic.
Articles produce Life Long residual traffic because website owners, newsletter publishers and article directories archive them for there visitors to read and search through.
And since you have a 'Resource Box' located at the end of every article you produce with your website info and URL you'll receive traffic.
Reason #4... Great way to get One-Way HIGH PR links.
This is probably one of the best reasons because when you offer your free information with 'Reprint Rights' and the website owner decides to archive your article within there article directory and their website happens to have a HighPR (popularity ranking) ranking, guess what?
You'll be able to 'Piggy Back' off there PR giving your website a PR boost because at the end of every article you produce your able to leave your 'Resource Box' with all your websites info and most important of all, your URL.
Reason #5... They're VIRAL.
This is yet another great reason to start using articles as one of your online marketing strategies simple because your going to offer 'Reprint Rights' with all the articles you produce giving Website and Newsletter owners permission to publish them causing a VIRAL explosion and Traffic surge to your website.
Reason #6... You can syndicate them via RSS.
If your up to speed on the latest marketing technology called RSS (Real Simple Syndication) and you write 'Articles' on a regular basis you can set-up an RSS feed that web surfers and/or website owners can 'Opt-In' to and syndicate your 'Articles' via RSS to them, plus, you can also submit your RSS feed(s) to RSS search engines and directories.
Depending on how many 'Opt-In' this is yet another great reason to get started with 'Articles' and another way to generate LOTS of Free targeted traffic.
Reason #7... Bloggers with BLOGS need "Information" to.
Bloggers with BLOGS or Web-Logs need information to. If you provide quality information related to a specific Blog that blog owner just might post your article on his/her blog for their audiences/readership to read giving you again more FREE exposure for your business.
It gets better. Blogs also use RSS (Real Simple Syndication) to syndicate there content to various search engines, RSS search engines and directories giving you again more FREE exposure through there feed.
Reason #8... Info-Product developers need it to.
Ever receive a free ebook of some sort in your Inbox with related articles inside it from other authors?
When you offer your articles with 'Reprint Rights' and someone decides to include your article in there ebook for a Viral marketing campaign they're working on, guess what?
More FREE targeted traffic for YOU as that particular ebook circulates across the Internet.
Reason #9... Post them to related Forums and Newsgroups.
Remember, the Internet is all about numbers and Forums and Newsgroups contain numbers to and are yet another avenue for you to gain some extra exposure for FREE for your online business through your articles.
Just make sure you read there 'Terms' before you start posting because you don't want to receive any 'Flames' inyour Inbox. (They can be Nasty.)
Reason #10... You gain INSTANT credibility as an Expert.
The best way to gain the trust of your potential customers online is to supply them with quality "Information".
By doing this your stepping up and telling them that you know what your talking about within the industry your in giving them a reason to look into what you have to offer further by following the link you provided within your 'Resource Box' at the end of your article.
WoW! Are those 10 POWERFUL reasons to get started with' Articles' or what?
You get all those benefits by just producing ONE article. The more you produce the more you'll benefit.
Do you see how powerful 'Articles' are now and how they can take your online business to the next level?
I certainly hope so.
In conclusion: "Content IS King" online and will remain King for as long as the Internet exists.
It's now up to you to step up to the plate and decide whether or not You want to tap into this 'Proven Internet Marketing Strategy' yourself and reap all the benefits I just finished explaining above.
---
ABOUT THE AUTHOR: Looking for MORE Information or Webmaster Resources? Look no further. Go shop Cory Threlfall's popular CBmall. It carries over 10,000 of the Internets TOP Info-Products and Webmaster Resources on whatever subject you are looking for. Go Shop: http://www.corys-cbmall.com/ Subscribe To CBnews: http://cbnews.corys-cbmall.com
Best success to your Online Business
Here's an awesome article that will explain why "Articles" is a benefit to your Home Business Website. People look for information and articles are a great way to deliver that information to your subscribers/visitors and WHY you should and/or need to get started using 'Articles' as one of your online marketing strategies...
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
10 POWERFUL Reasons WHY 'Articles' Remain The Internets
#1Marketing Strategy
©2005 By Cory Threlfall
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
We've all heard it... "Content IS King" and for good reason because it IS as far as the Internet is concerned.
And when it comes to web surfers, they come online for two reasons, One is to check there email and reason number Two is to search the web for "Information".
How do you think the Internet received the reputation as the "Information Super-Highway"?
Because thats what its primary purpose was before they decided to commercialize it to what it is today.
And... what do 'Articles' contain?
The answer is quite simple... "Information".
So, what does this have to do with you?
Be the one who supplies it.
It's that simple.
Now, for the rest of this article I'm going to give you 10 POWERFUL reasons WHY you should and/or need to get started using 'Articles' as one of your online marketing strategies so you too can reap the benefits.
With that said, lets move on to reason #1.
Reason #1... Search Engines LOVE them.
It's no secret that Search Engines LOVE content, so if you supply it on a regular basis your giving them a great reason to stop on by to take a look around.
Once there they'll spider and index your website which is just what you want.
Reason #2.... Website and Newsletter owners always need them.
I touched base on this earlier about why web surfers come online.
Website owners need fresh content to keep there visitors and/or subscribers coming back, where as newsletter publishers also need fresh content for there "email" newsletters that they publish and send to there subscriber base.
Remember the two reasons I discussed earlier about WHY web surfers come online. BINGO!
Reason #3.... They generate Life Long residual Traffic.
Articles produce Life Long residual traffic because website owners, newsletter publishers and article directories archive them for there visitors to read and search through.
And since you have a 'Resource Box' located at the end of every article you produce with your website info and URL you'll receive traffic.
Reason #4... Great way to get One-Way HIGH PR links.
This is probably one of the best reasons because when you offer your free information with 'Reprint Rights' and the website owner decides to archive your article within there article directory and their website happens to have a HighPR (popularity ranking) ranking, guess what?
You'll be able to 'Piggy Back' off there PR giving your website a PR boost because at the end of every article you produce your able to leave your 'Resource Box' with all your websites info and most important of all, your URL.
Reason #5... They're VIRAL.
This is yet another great reason to start using articles as one of your online marketing strategies simple because your going to offer 'Reprint Rights' with all the articles you produce giving Website and Newsletter owners permission to publish them causing a VIRAL explosion and Traffic surge to your website.
Reason #6... You can syndicate them via RSS.
If your up to speed on the latest marketing technology called RSS (Real Simple Syndication) and you write 'Articles' on a regular basis you can set-up an RSS feed that web surfers and/or website owners can 'Opt-In' to and syndicate your 'Articles' via RSS to them, plus, you can also submit your RSS feed(s) to RSS search engines and directories.
Depending on how many 'Opt-In' this is yet another great reason to get started with 'Articles' and another way to generate LOTS of Free targeted traffic.
Reason #7... Bloggers with BLOGS need "Information" to.
Bloggers with BLOGS or Web-Logs need information to. If you provide quality information related to a specific Blog that blog owner just might post your article on his/her blog for their audiences/readership to read giving you again more FREE exposure for your business.
It gets better. Blogs also use RSS (Real Simple Syndication) to syndicate there content to various search engines, RSS search engines and directories giving you again more FREE exposure through there feed.
Reason #8... Info-Product developers need it to.
Ever receive a free ebook of some sort in your Inbox with related articles inside it from other authors?
When you offer your articles with 'Reprint Rights' and someone decides to include your article in there ebook for a Viral marketing campaign they're working on, guess what?
More FREE targeted traffic for YOU as that particular ebook circulates across the Internet.
Reason #9... Post them to related Forums and Newsgroups.
Remember, the Internet is all about numbers and Forums and Newsgroups contain numbers to and are yet another avenue for you to gain some extra exposure for FREE for your online business through your articles.
Just make sure you read there 'Terms' before you start posting because you don't want to receive any 'Flames' inyour Inbox. (They can be Nasty.)
Reason #10... You gain INSTANT credibility as an Expert.
The best way to gain the trust of your potential customers online is to supply them with quality "Information".
By doing this your stepping up and telling them that you know what your talking about within the industry your in giving them a reason to look into what you have to offer further by following the link you provided within your 'Resource Box' at the end of your article.
WoW! Are those 10 POWERFUL reasons to get started with' Articles' or what?
You get all those benefits by just producing ONE article. The more you produce the more you'll benefit.
Do you see how powerful 'Articles' are now and how they can take your online business to the next level?
I certainly hope so.
In conclusion: "Content IS King" online and will remain King for as long as the Internet exists.
It's now up to you to step up to the plate and decide whether or not You want to tap into this 'Proven Internet Marketing Strategy' yourself and reap all the benefits I just finished explaining above.
---
ABOUT THE AUTHOR: Looking for MORE Information or Webmaster Resources? Look no further. Go shop Cory Threlfall's popular CBmall. It carries over 10,000 of the Internets TOP Info-Products and Webmaster Resources on whatever subject you are looking for. Go Shop: http://www.corys-cbmall.com/ Subscribe To CBnews: http://cbnews.corys-cbmall.com
Best success to your Online Business
Sep 2, 2005
New "Goodies" At Google
Welcome
Here's an article I think you'll really enjoy... it's about a couple of very cool new "freebies" at Google. BUT, if you take a closer look, it's also about Google staking out territory against their rivals, Yahoo! and Microsoft.
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
New "Goodies" At Google
- by Jim Edwards
©Jim Edwards - All Rights reserved
TheNetReporter.com
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Search giant, Google.com, recently expanded their reach yet again by offering new and expanded services going far beyond simply searching the Internet for relevant information.
Jumping on a growing bandwagon already teaming with millions of active users, Google now offers its own SMS search service to allow mobile phone users access to their database.
Google also released "Desktop 2," a personal information manager that resides on your desktop to organize everything from rss feeds and stock quotes, to photos and the weather.
Make no mistake, though Google seems to possess an uncanny ability to make things useful and "cool," these latest offerings represent Google staking out territory on your desktop against rivals Microsoft and Yahoo!
** Google Expands Desktop **
Originally, the Google Desktop program simply organized your files, emails and web searches into one place. When you looked from a certain file or topic on your system, the program returned relevant results from files on your hard drive, email correspondence, and past web search history.
The new version of Google Desktop expands significantly over the original version by including a host of new services designed to create your own "personal information manager" right on your computer's desktop.
Probably the most obvious change is the "Sidebar," which makes a significant new addition to the tool.
The Sidebar allows you immediate access not only to information on your hard drive, but to specialized online information based on your preferences and viewing habits.
The Sidebar also incorporates an RSS feed reader, making it extremely simple for even complete novices to subscribe to and read news feeds from the web.
Many would think this one feature of a simple rss reader represents a direct step to grab the general consumer before Microsoft can launch their Longhorn browser (which will contain an rss reader).
Other additions include a news ticker, real time stock quotes, photo viewer, quick-find feature with the ability to launch programs just by typing in a few letters, and a scratch pad.
Google definitely upgraded this previously limited program to create a very handy personal organizer for your computer's desktop.
Log on to http://desktop.google.com/ to download a free copy.
** Google Goes Mobile **
If you fall into the over-30 age range, you probably didn't know that "SMS" stands for "Short Message Service." Yet SMS comprises one of the fastest growing areas of all communication on the planet.
Millions of people use SMS on their cell phones to communicate as well as gather information.
Log on to http://www.google.com/sms/ to discover how Google can now help you get information through your cell phone fast and free.
Get everything from driving directions, local business listings, and movie show times to local weather conditions, dictionary definitions and even product pricing.
Imagine walking into a store, spotting an item you want to buy, and before purchasing it know exactly how much you could snag it for online. Picture yourself in an unfamiliar town and getting driving directions to the local Walmart.
Google also operates a new home page just for mobile users at http://www.google.com/mobile/.
Watch for this area of online services to expand massively in the near future.
--
Jim Edwards is a syndicated newspaper columnist and the creator of an amazing course that will teach you step-by-step and click-by-click how to finally create your own money-making mini-sites...
-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-
"Finally! A Quick and Easy Way For YOU to Painlessly Set Up Your OWN Money making 'Mini' Websites... Without Being a Computer Geek, Buying Expensive Software, or Paying Outrageous Fees To A Webmaster!" Click Here => MiniSiteProfits.com
-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-
Wishing you online success
Here's an article I think you'll really enjoy... it's about a couple of very cool new "freebies" at Google. BUT, if you take a closer look, it's also about Google staking out territory against their rivals, Yahoo! and Microsoft.
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
New "Goodies" At Google
- by Jim Edwards
©Jim Edwards - All Rights reserved
TheNetReporter.com
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Search giant, Google.com, recently expanded their reach yet again by offering new and expanded services going far beyond simply searching the Internet for relevant information.
Jumping on a growing bandwagon already teaming with millions of active users, Google now offers its own SMS search service to allow mobile phone users access to their database.
Google also released "Desktop 2," a personal information manager that resides on your desktop to organize everything from rss feeds and stock quotes, to photos and the weather.
Make no mistake, though Google seems to possess an uncanny ability to make things useful and "cool," these latest offerings represent Google staking out territory on your desktop against rivals Microsoft and Yahoo!
** Google Expands Desktop **
Originally, the Google Desktop program simply organized your files, emails and web searches into one place. When you looked from a certain file or topic on your system, the program returned relevant results from files on your hard drive, email correspondence, and past web search history.
The new version of Google Desktop expands significantly over the original version by including a host of new services designed to create your own "personal information manager" right on your computer's desktop.
Probably the most obvious change is the "Sidebar," which makes a significant new addition to the tool.
The Sidebar allows you immediate access not only to information on your hard drive, but to specialized online information based on your preferences and viewing habits.
The Sidebar also incorporates an RSS feed reader, making it extremely simple for even complete novices to subscribe to and read news feeds from the web.
Many would think this one feature of a simple rss reader represents a direct step to grab the general consumer before Microsoft can launch their Longhorn browser (which will contain an rss reader).
Other additions include a news ticker, real time stock quotes, photo viewer, quick-find feature with the ability to launch programs just by typing in a few letters, and a scratch pad.
Google definitely upgraded this previously limited program to create a very handy personal organizer for your computer's desktop.
Log on to http://desktop.google.com/ to download a free copy.
** Google Goes Mobile **
If you fall into the over-30 age range, you probably didn't know that "SMS" stands for "Short Message Service." Yet SMS comprises one of the fastest growing areas of all communication on the planet.
Millions of people use SMS on their cell phones to communicate as well as gather information.
Log on to http://www.google.com/sms/ to discover how Google can now help you get information through your cell phone fast and free.
Get everything from driving directions, local business listings, and movie show times to local weather conditions, dictionary definitions and even product pricing.
Imagine walking into a store, spotting an item you want to buy, and before purchasing it know exactly how much you could snag it for online. Picture yourself in an unfamiliar town and getting driving directions to the local Walmart.
Google also operates a new home page just for mobile users at http://www.google.com/mobile/.
Watch for this area of online services to expand massively in the near future.
--
Jim Edwards is a syndicated newspaper columnist and the creator of an amazing course that will teach you step-by-step and click-by-click how to finally create your own money-making mini-sites...
-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-
"Finally! A Quick and Easy Way For YOU to Painlessly Set Up Your OWN Money making 'Mini' Websites... Without Being a Computer Geek, Buying Expensive Software, or Paying Outrageous Fees To A Webmaster!" Click Here => MiniSiteProfits.com
-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-
Wishing you online success
Aug 30, 2005
The Lazy Man Guide
Welcome
Here's an *Outrageous* NEW ebook...
Discover "The Lazy Man's Guide to Online Business" How to Work Less, get Paid More and have tons more Fun! Learn the proven tips, tricks, techniques and strategies used by the Super "Lazy Achievers" who make big bucks Online! Now you can finally learn what separates these people from the rest of the pack!
-----
Discover Hidden Profits in "Spare Change" Time
- by Jim Edwards
(c) Jim Edwards - All Rights reserved
TheNetReporter.com
Fact: Take the spare change out of your pocket every night and put it in a child's piggy bank. At the end of a year you will have at least a hundred dollars to spend as you wish.
Now take this same principle and discover the huge payoff in the "spare change" time you've been wasting all these years.
How often do you sit in front of your computer and wait?
Everyone waits for the computer to reboot, restart, unlock, "scandisk", "defrag", finish printing, download a file from the Internet or generally accomplish tasks that have you sitting twiddling your thumbs for at least 60 to 90 seconds or more.
The shocking truth is that those one, two and three minute nuggets of time contain the seeds for accomplishing all the tasks you never seem to have enough minutes in the day to finish.
Computers represent a double-edged sword. On the one hand, they are supposed to save us time by efficiently helping us with big tasks such as balancing our checkbooks, running our businesses, and doing our taxes.
In reality, it seems the time computers save you gets sucked right back up in time-consuming tasks such as installing software, scanning for viruses and waiting for the computer to restart!
Think about the spare change in the piggy bank example. Now use that same principle to your advantage by developing an awareness of how you spend your "pocket change" time in front of the computer every day.
Small bits of wasted time add up quickly over the course of a day, week, year - all of it in 2 to 3 minute increments. Fifteen wasted minutes a day equals well over 1 ½ productive weeks wasted per year!
Take this "one-day challenge".
Today, try these alternatives to sitting and watching the "hourglass" on your monitor while waiting for your computer to finish a task!
~ Organize your desk
~ Sharpen your pencils
~ Make a quick phone call
~ Check your "to-do" list; if you don't have a "to-do" list make one
~ Write a fast note to a friend
~ Put in a load of laundry
~ Go to the bathroom
~ Get another cup of coffee
~ Pay a bill
~ Catch up your checkbook entries
~ Pick up your office
~ Brainstorm an idea
~ Stand up and stretch
~ Day-dream for about a happy thought for 90 seconds!
Carefully watch how much time you spend in front of the computer waiting for it to do something and then see how many things you can accomplish with that time.
Nothing could reward you more than developing a consciousness about how you spend those spare moments that add up to enough time to write a book, take a trip with your family or take positive actions that will change your life forever.
Use your "spare change" time to accomplish the things you claim you never find time to finish!
----
Jim Edwards is a syndicated newspaper columnist (TheNetReporter.com) and the co-author of an amazing new ebook that will teach you how to work less, get paid more... and have tons more fun!
"The Lazy Man's Guide to Online Business"
==============================
Are YOU a "Lazy Achiever"?
"The Lazy Man's Guide to Online Business" How to Work Less, get Paid More and have tons more Fun! Proven tips, tricks, techniques and strategies of Superstar "Lazy Achievers"! Click => GetMoreDoneFaster.com
==============================
Wishing YOU Online Success
Here's an *Outrageous* NEW ebook...
Discover "The Lazy Man's Guide to Online Business" How to Work Less, get Paid More and have tons more Fun! Learn the proven tips, tricks, techniques and strategies used by the Super "Lazy Achievers" who make big bucks Online! Now you can finally learn what separates these people from the rest of the pack!
-----
Discover Hidden Profits in "Spare Change" Time
- by Jim Edwards
(c) Jim Edwards - All Rights reserved
TheNetReporter.com
Fact: Take the spare change out of your pocket every night and put it in a child's piggy bank. At the end of a year you will have at least a hundred dollars to spend as you wish.
Now take this same principle and discover the huge payoff in the "spare change" time you've been wasting all these years.
How often do you sit in front of your computer and wait?
Everyone waits for the computer to reboot, restart, unlock, "scandisk", "defrag", finish printing, download a file from the Internet or generally accomplish tasks that have you sitting twiddling your thumbs for at least 60 to 90 seconds or more.
The shocking truth is that those one, two and three minute nuggets of time contain the seeds for accomplishing all the tasks you never seem to have enough minutes in the day to finish.
Computers represent a double-edged sword. On the one hand, they are supposed to save us time by efficiently helping us with big tasks such as balancing our checkbooks, running our businesses, and doing our taxes.
In reality, it seems the time computers save you gets sucked right back up in time-consuming tasks such as installing software, scanning for viruses and waiting for the computer to restart!
Think about the spare change in the piggy bank example. Now use that same principle to your advantage by developing an awareness of how you spend your "pocket change" time in front of the computer every day.
Small bits of wasted time add up quickly over the course of a day, week, year - all of it in 2 to 3 minute increments. Fifteen wasted minutes a day equals well over 1 ½ productive weeks wasted per year!
Take this "one-day challenge".
Today, try these alternatives to sitting and watching the "hourglass" on your monitor while waiting for your computer to finish a task!
~ Organize your desk
~ Sharpen your pencils
~ Make a quick phone call
~ Check your "to-do" list; if you don't have a "to-do" list make one
~ Write a fast note to a friend
~ Put in a load of laundry
~ Go to the bathroom
~ Get another cup of coffee
~ Pay a bill
~ Catch up your checkbook entries
~ Pick up your office
~ Brainstorm an idea
~ Stand up and stretch
~ Day-dream for about a happy thought for 90 seconds!
Carefully watch how much time you spend in front of the computer waiting for it to do something and then see how many things you can accomplish with that time.
Nothing could reward you more than developing a consciousness about how you spend those spare moments that add up to enough time to write a book, take a trip with your family or take positive actions that will change your life forever.
Use your "spare change" time to accomplish the things you claim you never find time to finish!
----
Jim Edwards is a syndicated newspaper columnist (TheNetReporter.com) and the co-author of an amazing new ebook that will teach you how to work less, get paid more... and have tons more fun!
"The Lazy Man's Guide to Online Business"
==============================
Are YOU a "Lazy Achiever"?
"The Lazy Man's Guide to Online Business" How to Work Less, get Paid More and have tons more Fun! Proven tips, tricks, techniques and strategies of Superstar "Lazy Achievers"! Click => GetMoreDoneFaster.com
==============================
Wishing YOU Online Success
Three Words
"How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy"
Welcome Entrepreneur
I recently came across a book that I think you may have an interest in too. Mark Hendricks reveals the secrets of the best direct response marketers and how you can use these strategies to get more sales and profits for yourself... I was amazed!.
Three Words Guaranteed To Make Your Sales Letter Fail...
Get Rid Of Them And Watch Your Responses Skyrocket!
- by Mark Hendricks
When reviewing clients' ads, sales letters, brochures, and other sales pieces there are three words that always need to be deleted to make the letter more effective in generating responses.
Before you hear what the words are, let's make sure that you know where the emphasis of your ads or letters should be. The emphasis, of course, should always be on your customer.
You'll want to speak to your readers needs, wants, desires, and fears.
That's how you'll be able to get your message into your prospects' emotional level brain so that your customer will take action. Remember, all decisions are made on an emotional basis first and then justified by logic later (see "How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy" book for more details).
And the best way to get to your prospects emotional brain is to speak of the benefits your customer receives by purchasing your product/service...not the features...but the benefits.
As a reminder, BENEFITS are the RESULTS your customer will receive by doing business with you and features are the distinguishing characteristics of your product/service.
It's great that your product/service has distinguishing characteristics (features) that separate you from your competition, however, if you show your prospect the desired RESULTS you can provide, then you're showing your customers the BENEFITS received by purchasing your products/services.
Okay, so what are these three words guaranteed to make your ads and sales letters fail?
They are the words that completely take the focus off of your customer...these three words do not speak to your customers' emotions...these three words do nothing to instill desire in your prospect for your product/service...the three words to get rid of in your ads and sales letters are, "I...Me...My".
These three words put the emphasis and spotlight on you, the writer, instead of your customer/prospect. There is no way for you to communicate to your reader's emotions if you only speak about yourself ("I, me, my"). You've got to be writing to your reader, about your reader and your reader's hopes, desires,. wants, dreams, and fears.
That's how you get them to respond to your offer.
Now here's something that you may find interesting.
Have you noticed that in this discussion, that the words "I, me, or my" have not been used?
YOU...have been the complete focus of this discussion...YOU and YOUR customers and prospects.
And at first it's pretty hard to get the words "I, me, my" out of your writing.
Why is that, you ask?
Well, it's because of...you guessed it...your own emotions.
All humans, "way down deep", are only interested in their own wants and desires. That's "way down deep" on the subconscious levels (see the discussion in the "...Sell Like Crazy" book about the three brains and how to communicate with each).
So that's why it's hard at first to get rid of these three words.
But fortunately for your bank account, you can learn to delete "I, me, my" from your vocabulary and learn to turn phrases into "you, your, and yours" that put the spotlight where it belongs, which is on your customer/prospect.
This one little change in your ads and letters will increase your effectiveness and your results immediately.
So here's what you do now.
Go through your ads and letters and re-write any sentence that has the words "I, me, my" in them. By doing this, you'll automatically have to place the spotlight on your customers, which will help you communicate the desired results (benefits) of your product/service to your customers own wants and desires.
Now sometimes it just seems impossible to get around using an "I, me, or my" in a sentence (but make sure you don't give up too easy). When this occurs, use the words "we, us, our" instead. This will soften the focus on "I, me, my" and give you a little springboard to get back to using the words "you, your, yours". But make sure that you've tried every which way to phrase the sentence using "you, your, yours" first.
Give it a try and YOU will see YOUR results skyrocket..from YOURS truly,
Mark
-----
Mark Hendricks is the author of "How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy". This ebook package reveals the jealously-guarded secrets of world-class marketers of the last one hundred years, and how you can use these time-tested secrets right now to increase your marketing results exponentially. For more information... Visit here
Wishing YOU Online Success
Welcome Entrepreneur
I recently came across a book that I think you may have an interest in too. Mark Hendricks reveals the secrets of the best direct response marketers and how you can use these strategies to get more sales and profits for yourself... I was amazed!.
Three Words Guaranteed To Make Your Sales Letter Fail...
Get Rid Of Them And Watch Your Responses Skyrocket!
- by Mark Hendricks
When reviewing clients' ads, sales letters, brochures, and other sales pieces there are three words that always need to be deleted to make the letter more effective in generating responses.
Before you hear what the words are, let's make sure that you know where the emphasis of your ads or letters should be. The emphasis, of course, should always be on your customer.
You'll want to speak to your readers needs, wants, desires, and fears.
That's how you'll be able to get your message into your prospects' emotional level brain so that your customer will take action. Remember, all decisions are made on an emotional basis first and then justified by logic later (see "How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy" book for more details).
And the best way to get to your prospects emotional brain is to speak of the benefits your customer receives by purchasing your product/service...not the features...but the benefits.
As a reminder, BENEFITS are the RESULTS your customer will receive by doing business with you and features are the distinguishing characteristics of your product/service.
It's great that your product/service has distinguishing characteristics (features) that separate you from your competition, however, if you show your prospect the desired RESULTS you can provide, then you're showing your customers the BENEFITS received by purchasing your products/services.
Okay, so what are these three words guaranteed to make your ads and sales letters fail?
They are the words that completely take the focus off of your customer...these three words do not speak to your customers' emotions...these three words do nothing to instill desire in your prospect for your product/service...the three words to get rid of in your ads and sales letters are, "I...Me...My".
These three words put the emphasis and spotlight on you, the writer, instead of your customer/prospect. There is no way for you to communicate to your reader's emotions if you only speak about yourself ("I, me, my"). You've got to be writing to your reader, about your reader and your reader's hopes, desires,. wants, dreams, and fears.
That's how you get them to respond to your offer.
Now here's something that you may find interesting.
Have you noticed that in this discussion, that the words "I, me, or my" have not been used?
YOU...have been the complete focus of this discussion...YOU and YOUR customers and prospects.
And at first it's pretty hard to get the words "I, me, my" out of your writing.
Why is that, you ask?
Well, it's because of...you guessed it...your own emotions.
All humans, "way down deep", are only interested in their own wants and desires. That's "way down deep" on the subconscious levels (see the discussion in the "...Sell Like Crazy" book about the three brains and how to communicate with each).
So that's why it's hard at first to get rid of these three words.
But fortunately for your bank account, you can learn to delete "I, me, my" from your vocabulary and learn to turn phrases into "you, your, and yours" that put the spotlight where it belongs, which is on your customer/prospect.
This one little change in your ads and letters will increase your effectiveness and your results immediately.
So here's what you do now.
Go through your ads and letters and re-write any sentence that has the words "I, me, my" in them. By doing this, you'll automatically have to place the spotlight on your customers, which will help you communicate the desired results (benefits) of your product/service to your customers own wants and desires.
Now sometimes it just seems impossible to get around using an "I, me, or my" in a sentence (but make sure you don't give up too easy). When this occurs, use the words "we, us, our" instead. This will soften the focus on "I, me, my" and give you a little springboard to get back to using the words "you, your, yours". But make sure that you've tried every which way to phrase the sentence using "you, your, yours" first.
Give it a try and YOU will see YOUR results skyrocket..from YOURS truly,
Mark
-----
Mark Hendricks is the author of "How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy". This ebook package reveals the jealously-guarded secrets of world-class marketers of the last one hundred years, and how you can use these time-tested secrets right now to increase your marketing results exponentially. For more information... Visit here
Wishing YOU Online Success
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