Mar 27, 2006

Business & Relationship

Welcome to Flo's Business & Fun Blog

Hope your day is starting off beautifully and that You enjoyed your weekend! Today's article is about business and relationships. Take a look at some of Michael Angier recent experiences and see for yourself how important relationships can become, read more below. . .

Daily Thought
"Success is just a matter of attitude"
- Darcy E. Gibbons -

Business is All About Relationship
by - Michael Angier , founder and CIO

I live in a small metropolitan area with only about 110,000 people. And it seems even smaller than that.

I’ve been doing business in this community for over 20 years. I’ve worked in non-profits, sales, publishing, printing, construction and now Internet publishing.

Very little of my business is now local. But I often run into people from previous business relationships. Like me, many of these people are in different businesses—some in different careers altogether.

It struck me how much my present business relationships have to do with my previous ones. I’ve found it easy to recreate rapport and establish trust with folks I’ve had good dealings with before. When I know someone and have confidence in their word, doing business with them becomes easier.

I just had lunch with someone whom I’ve known and worked with since 1983. All of our dealings have not been positive. In fact he was hurt financially by some poor business decisions I made in the early 90s. Even so, our friendship weathered that storm because of the depth of the relationship.

I’ve not always been successful, but I strive to have an excellent relationship with everyone. It doesn’t seem possible all the time, but it’s worth striving for nonetheless.

Marketing gurus recommend that we should be mindful of the lifetime value of a customer—to look not only at the profit from an initial sale. It’s good advice. And I would take it a step further: Be mindful of the lifetime value of a RELATIONSHIP—not just a customer.

One of the key concepts we talked about at a recent World Class Business Conference was the importance of relationships in business. I went so far as to say that business is really a network of communication against a background of relationships.

And it’s not just relationships with customers—it’s with suppliers, coworkers, stakeholders—even competitors.

As some of my recent encounters have pointed out, some relationships are completely reversed from what they used to be. Customers can now be employers. Competitors can now be customers. Coworkers may now be bosses.

Today, with the Internet, our business world becomes even smaller. We do business with people around the world, but it’s really still a fairly small community. As I talk with other entrepreneurs online, we seem to know many of the same people.

In a few years, we may each be doing something a bit different. And the relationships we have and build today will serve us in the future in direct proportion to the quality and integrity we create.

It’s important that we cultivate and nurture our relationships. Being honest, playing win-win and treating people fairly isn’t just a moral thing to do—it’s good business—now, and in the future.

Action Point

Do you focus on the deal or do you create relationships? Every business transaction is a PERSONAL transaction, so make every effort to enhance your relationship with this person. Nurture your relationships through honest, fair and friendly exchanges.

Related Articles & Resources

Top Ten Reasons to Live a Life of Integrity

Your Agreements Show Your Integrity

Are You Making New Connections?

Copyright Michael Angier & Success Networks International.
Used with Permission.

Michael Angier is the founder and president of SuccessNet. Their mission is to inform, inspire and empower people to be their best--personally and professionally.

Download their free eBooklet, 10 ESSENTIAL KEYS TO PERSONAL EFFECTIVENESS from or by sending a blank email to

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Have yourself a Super Monday!


Affiliates R Us said...

HEy Flo !!
Greta looking site !! Love the add ons !! And its always great to see another canuk in Webland. I'll be back around from time to time to vist and say HI!!


Florence said...


Thank you for the visit Shane and the lovely comment you left. It's so appreciated to know that a visitor enjoys browsing my blog. You're welcome to visit anytime even if it's just to say HI !!!

Have a great night
Warm Regards, Flo